WhatsApp Business Calling

There are two types of WhatsApp Voice Calling:

• Business-initiating calls (After customer’s permission)
• User-initiating Calls (Customer calls the business first)

Both ensure privacy and policy consent.

WhatsApp Calling in business enables instant issue resolution, reduces back-and-forth chats, and adds a human touch to support. It improves first-call resolution and customer satisfaction.

Yes, any brand or business must obtain the customer's permission before initiating a WhatsApp call. This keeps communication user-friendly and compliant.

Yes, WhatsApp Business Calling can be integrated with existing CRM Systems and contact centre software. It enables call logs, recording, agent routing, and customer history in one dashboard.

The WhatsApp Business Calling access from Meta is free, but calling and conversation usage is chargeable. Pricing depends on call types, duration, and region.

Yes, the WhatsBusiness Platform officially supports voice calling through its Calling API for approved businesses.

Costs vary by country. Contact our sales team for exact pricing.

The difference:

WhatsApp Business Platform: API-based, supports automation, CRM integration, scale and calling, ideal for medium to large businesses.

WhatsApp Business App: Free, manual use, best for small businesses.

If a customer declines a call request, the business cannot make an outbound call. However, the call request remains valid for 7 days, giving the customer time to accept it. During this period, the business can communicate with the customer via WhatsApp Business chat. If the customer does not take the request within the 7 days, the company can submit another call request after this period.

Yes, you can use a landline number for WhatsApp Business Calls.

Yes, Call Icon is available in the top-right corner of the chat window in WhatsApp to customers after integrating the WhatsApp Business API for voice calling.