AI Solutions
AI Contact CenterAI-Enabled Contact Center Solution
AI Agent SolutionAutonomous agent for sales &
support
AI Voice AgentConversational Voice AI Agent for Sales &
Support
Ticket Management System (SanTMS)AI-enabled Helpdesk and ticket
management
solution
AI Noise Cancellation (SanClarit)Remove Background Noise in Real
Time
Calling Solutions
Call Center Solution (SanCCS)On-premises contact center
solution
Hosted Call Center Solution (SanCCS)Cloud-based contact center
solution
with Zero Hardware Requirement
Click To Call (Dialer For CRM)CTI Integration with your internal &
external
CRM
Office Telephony (SanIPPBX)Connect multiple-branch offices over the
internet for voice
calls
Hosted IVR (EasyGoIVR)Cloud-based IVR Service for real-time call
routing &
reporting
Industry Specific
Lead Management Software (VedaERP)Billing, accounting & ERP
software
Immigration CRM (SanE-Visa)CRM to manage Leads, Status, College fee
Structures, and
Invoices
Transport Management (SanTrans)Transport Management System for
transportation
businesses
Real-Estate CRM (Mera Estate)Complete property management system for
brokers and real
estate agencies
Order Management (SanORDO)Automates and streamlines order processing
for D2C
businesses
Emergency Response Coordination Center (SanERCC)Coordinate emergency calls, alerts, and response teams from one platform.
WhatsApp Solution
TeamInspectorWhatsApp Chat Monitoring Tool for
Businesses
WhatsApp Business ToolWhatsApp Business Calling Solution with
Meta
WhatsApp Business CallingWhatsApp Chatbot Integration for
Industries
Capture every agent & customer emotions into actionable insight with Contact Center Sentiment Analysis. SAN Softwares’ AI Sentiment Analysis deliver real-time sentiment detection for both customer and tele callers. It helps team supervisor to priorities high risk conversations, coach agent actively and boost customer experience.
Contact Center Sentimental Analysis is the process of using AI and natural language processing to automatically understand customer and agents' opinions, emotions, and attitudes during phone calls.
It analyzes tone, word choice, and speech patterns, then labels each interaction as positive, negative, or neutral. This provides insights into customer satisfaction, highlights emerging issues, and improves call center agent performance.
Contact Center for sentiment analysis to provide useful operational signals. Here are benefits you should know:

AI Sentiment Analysis can evaluate larger volume of agent & customer interactions than manually QA sampling.

Real-time Sentiment Analysis measures early identification of expression by agent and customer during the call.

Sentimental analysis helps managers prioritize interactions that require proper agent coaching.

Combining sentiment with topics and call reasons can reveal the issues causing customer emotions.

Negative sentiment can help identify support cases that may require early intervention.

Sentiment Analysis provides interaction level feedback even when customers do not complete a CSAT Survey.
It uses speech recognition, natural language processing, and machine learning to identify the tone of customer and agent conversation. Let's understand how sentiment analysis works:
AI Sentiment Analysis tool collects call recording, live audio, chat messages, emails, or transcripts.
For voice calls, speech recognition technology converts the conversation into a transcript for analysis.
Call Center Sentiment Analysis identifies which words were spoken by the agent or customers.
NLP examines which words, phrases, contexts, and communication patterns. It analyzes customer emotional indicators such as complaints, negative statements, appreciation, or requests for escalation.
If the customer becomes highly frustrated, or excited, or the interaction shows any risk, the system gets notification, flag the calls for Quality Assurance, or recommend escalation.
Sentiment Analysis Report can be combined with call reason, resolution status, CSAT, transfer rate, and complaints to identify recurring customer and agent interaction patterns.
Contact center sentiment analysis is the automated analysis of customer and agent conversations to identify emotional tone, attitude, and changes in sentiment. It can classify interactions as positive, neutral, or negative and may detect signals such as frustration, confusion, satisfaction, or anger.
For voice calls, the system generally converts speech into text and analyzes the words, phrases, and conversation context. SAN Softwares Contact Center Sentiment Analysis also analyze vocal characteristics such as pace, pitch, volume, interruptions, and pauses. The results can be used to monitor customer sentiment, agent sentiment, or both.
Yes, SanAI- Contact Center Sentiment Analysis detects both customer and agent’s emotions. Speaker separation allows the conversation to be analyzed by participants, so the system can compare the customer’s emotional state with the agent’s tone, language, and response. This can help identify whether the interaction is improving or not.
It can flag interactions with strongly negative sentiment, declining sentiment, or unusual customer–agent sentiment patterns. Your teams can review those interactions in detail instead of relying only on random auditing samples. The sentiment result should support QA review, not replace human judgment.
Yes. In a live interaction, sentiment can be updated as new speech or messages are processed. A supervisor may receive an alert when customer sentiment becomes highly negative or when the conversation shows signs of deterioration. The practical value depends on model accuracy and the organization’s response process.
A dashboard can show sentiment by customer, agent, team, channel, call reason, product, location, and time. Useful views include sentiment trends, calls requiring review, customer, agent sentiment comparison, escalation, key indicators, key suggestions to improve, agent score and links to the relevant transcript or recording.
© 2026 SAN Softwares Pvt Ltd | All Right Reserved
Enter your details and captcha to start the call
Deliver faster, smarter, and more personalized customer interactions with an AI-powered contact center designed to boost agent productivity and enhance customer satisfaction.
SanClarity removes unwanted environmental noise so your agents can communicate clearly, stay focused, and sound professional to customers.