WhatsApp Marketing Software to Engage Customers & Grow Your Business

Launch your Campaign and manage your customers through WhatsApp Marketing with SAN Softwares. With this platform you can easily build WhatsApp Marketing Campaign, create a No-Code AI Chatbot, and handle live-agent conversations to scale effortlessly.

WhatsApp Marketing Software

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What is WhatsApp Marketing

What is WhatsApp Marketing?

WhatsApp Marketing is a business communication strategy that uses WhatsApp Platform to promote products and services. It helps manage business campaigns, automate customer interactions, streamline conversations, and track performance in a unified platform. With features like WhatsApp Broadcast, AI Chatbot, and Live Agent support, businesses can streamline customer communication and manage all marketing activities.

If your business needs to advance messaging and automation capabilities, the WhatsApp Business API enables to integrate with your Contact Center Software. It supports WhatsApp Approved Templates, AI-Generated conditional workflows, and team- managed customer conversations.

By integrating WhatsApp Marketing with the right softwares like Contact Center Software of SAN Softwares, your business can improve customer satisfaction, generate leads, and build stronger customer relationships.

Benefits of WhatsApp Marketing Platform for Your Business

WhatsApp Marketing Software helps businesses to streamline their communication and manage customer interaction easily. Here are the benefits of using the WhatsApp Marketing Platform:

Reach Mass Customers at One Go

Reach Mass Customers at One Go

Send promotional offers, product updates, announcements, and important reminders to your owned audience in one go. With unified WhatsApp Marketing Platform, you can engage more customers, drive faster action, and keep your audience informed.

Automate Customer Conversations

Automate Customer Conversations

Respond to routine enquiries instantly, share the right information, and guide customers through FAQs 24/7. With WhatsApp Marketing Automation, your team spends less time on repetitive conversations and more time on high-value customer interactions.

Manage Customer Chat with Live Agent

Manage Customer Chat with Live Agent

Enable your live agents to handle WhatsApp conversations with clients from a single WhatsApp Marketing Platform. It helps to manage customer enquiries, provide personal assistance, and maintain better visibility in ongoing conversations.

Maintain Conversation Continuity with Same Agent

Maintain Conversation Continuity with Same Agent

Help customers connect with the same agent they were previously interacting with. Agent Mapping helps reduce the need for customers to repeat information and support a better service experience.

Improve Team Coordination

Improve Team Coordination

Organize communication across users, teams, and management levels with structured team hierarchy management. SAN’s WhatsApp Marketing Platform gives every team clear ownership, improves accountability, and provides better operational visibility.

Explore the Features in WhatsApp Marketing Software

WhatsApp Broadcasting

WhatsApp Broadcasting

Reach multiple clients with WhatsApp Broadcast Messages from a single platform. Share promotional offers, announcements, updates, and campaign messages to owned audiences.

WhatsApp Chatbot Automation

WhatsApp Chatbot Automation

Automate WhatsApp customer interaction with No-Code AI Chatbots. Create a Customized Workflow Loop or make workflow AI prompt to design conversation journeys for Chatbot.

1:1 Live Chat

1:1 Live Chat

Manage individual customer conversations with Live-Agent Interface. Provide 1:1 live personal assistance and continue conversations that need human attention.

Team Hierarchy

Team Hierarchy

Organize your communication team according to business roles and reporting structure. Team Hierarchy Management within the WhatsApp Marketing Platform helps establish responsibilities and provides better visibility.

WhatsApp Agent Mapping

WhatsApp Agent Mapping

Map your customer to the exact agent they are interacting with. Agent Mapping in WhatsApp helps your business organize chat assignments and establish clear responsibility for customer enquiries.

CTA Based Campaign on WhatsApp

CTA Based Campaign on WhatsApp

Send WhatsApp Marketing Campaigns with CTA (Call-to-Action) buttons that guide your customers to the next steps. CTA-Based WhatsApp campaigns can redirect recipients to websites and call or chat with live agents by clicking.

Official WhatsApp Blue Tick Verification

Official WhatsApp Blue Tick Verification

Build your brand presence and credibility by exploring eligibility for Meta’s official WhatsApp Marketing for Business verification. SAN Softwares can help your business understand the verification process and application requirements.

Track Campaign Performance

Track Campaign Performance

Track your WhatsApp Campaign within the platform. Track available delivery status, failed messages, reply rate, undelivered messages, and conversations to understand campaign outcomes.

Track Agent Performance

Track Agent Performance

Monitor agent activity and review conversation history through available WhatsApp monitoring tools and team reports. Understand how your agent handles customer interaction and identify opportunities to improve response quality and operational efficiency.

Send WhatsApp Carousel

Send WhatsApp Carousel

Showcase multiple products offers or services in structured WhatsApp Marketing Templates. With approved WhatsApp Business Platform templates, you can show multiple cards featuring product images and descriptions with CTA buttons to create interactive marketing campaigns.

Create WhatsApp Catalog

Create WhatsApp Catalog

Create a WhatsApp Product Catalog that helps customers browse available products and discover relevant offerings. It is supported by the connected WhatsApp E-Commerce features; customers can explore product details and use available cart or order functionality.

Same Number for Call & Chat

Same Number for Call & Chat

Simplify customer communication by enabling voice calls and WhatsApp Conversation with the same business number. It is supported by configuring telephony and WhatsApp Services.

How Does WhatsApp Marketing Software Work?

Here is how WhatsApp Marketing Software works in a contact center:

User
User
WhatsApp
WhatsApp API / Bot
Pricing Enquiry
Sales / Demo /
Pricing Enquiry
CRM Lead Created
CRM Lead
Created
Sales Team
Sales
Team
Support Service Issue
Support / Service Issue
Support Ticket Created
Support Ticket
Created
Support Team
Support
Team
Complex Query
Complex Query /
Requests Human Help
Human Handoff
Human Handoff
Live Agent
Live
Agent

How Do Businesses Use WhatsApp Marketing to Grow?

WhatsApp Marketing can be used in different ways in business:

WhatsApp Marketing Platform for Different Industries

SAN Softwares’ WhatsApp Marketing Solution can be used by a wide range of industries. It helps industries to automate communication, engage audiences, and drive business growth through WhatsApp.

E-Commerce

E-Commerce

Bank

BFSI

Education Icon

Education​

Healthcare Icon

Healthcare

Insurance Icon

Insurance

RealEstate Icon

Real-Estate​

Why Choose
SAN Softwares?

25 + Years of Experience

25+ Years of Excellence

We have over 25+ years of experience in growing business communication and software solutions. SAN Softwares understands the needs of your business and your clients.

ISO Certified

ISO Certified

We are an ISO 27001: 2022 Certified company. We ensure high-quality security and standards while offering consistent solutions your entire team can depend on.

Complete WhatsApp Marketing Platform

Complete WhatsApp Marketing Platform

We provide you complete WhatsApp Marketing Software Solution which features Broadcast, No-Code Chatbots, Live-agent Conversation and track campaigns at unified platforms.

Automation & Team Management

Automation & Team Management

We provide WhatsApp Marketing Automation experience with AI Chatbot Workflow. We also organize agents, monitor team activities, and manage customers more smoothly.

Frequently Asked Questions

There are 4 types of WhatsApp Marketing Message categories for business campaigns: Utility Messages, Marketing Messages, Authentication Messages, and Service Messages.

Yes, businesses can use WhatsApp AI Chatbot and Live Agents together to provide seamless customer support. The AI chatbot can handle routine enquiries, answer frequently asked questions, and share relevant information automatically. When a customer needs further assistance or has a more complex query, the conversation can be handed over to an available live agent for personalized support.

WhatsApp Broadcasting is a messaging method to send a single text/media to multiple contacts as a separate 1-to-1 private chat. However, the WhatsApp Business App (Platform) is a dedicated business application that is free and can be used by my common audience.

Yes, you can create an AI chatbot without writing code using SAN Softwares’ WhatsApp Marketing Solution. Its no-code workflow builder allows businesses to configure chatbot workflows, add a knowledge base, and define conversation flows and conditions.

WhatsApp marketing campaigns help businesses reach customers on a familiar platform. It helps to share personalized offers, automate conversations, generate leads, and deliver timely updates, making customer engagement more convenient and effective.

Yes, through the SAN Softwares, WhatsApp Marketing Software allows businesses to send bulk WhatsApp messages to owned audiences.

Yes, WhatsApp marketing can be effective for businesses looking to generate leads, promote products, and improve customer engagement. With WhatsApp Marketing Software, businesses can send targeted campaigns, automate customer enquiries, and follow up with prospects.

Yes, WhatsApp marketing is legal in India when businesses follow applicable laws and WhatsApp's Business Messaging policies. Businesses should obtain customer consent before sending promotional messages, use approved message templates where required, respect opt-out requests, and comply with applicable data protection and privacy requirements.

Yes, it can be easily integrated with your existing Contact Center CRM and other business tools.

We offer complete onboarding assistance with dedicated online training sessions. Our team helps you with campaign configuration, template creation, and approval process. Post-onboarding, our customer support team is available 24x7 to assist you.

SAN Softwares is a 26-year-old, ISO 27001:2022 certified organization. We adhere to strict IT security policies and have implemented multi-level authentication at every stage to ensure your data is secure and compliant with applicable data privacy regulations.

Our platform provides comprehensive, management-level graphical dashboards with campaign-wise and team-wise performance insights. This helps both management and teams to track engagement, analyze ROI, and promptly follow up with interested customers - ensuring no opportunity is missed.

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