Why Ticket Management System Is Important?

Ticketing systems play a crucial role in helping businesses in all aspects. For instance, how to efficiently handle a large number of customer support requests coming in from various communication channels. However, a sizable number of businesses continue to disregard this customer service tool. This is primarily a result of a lack of knowledge about what a ticketing system is and how it can benefit a business. The major advantages of implementing a ticketing system software are highlighted in the next section.

Without further ado, Let’s dive in……….

What Is Ticketing System?

A ticketing system is a management tool that processes and logs customer service requests. Tickets, also known as cases or issues, must be properly archived along with pertinent user data. Managers, administrators, and customer service representatives should all have easy access to the ticketing system.

Advantages And Disadvantages Of Ticketing System

A business has more control over how it monitors and responds to customer issues thanks to ticketing system software. Displaying past-due tickets, allocating tickets to a priority level, and data logging are examples of features. All incoming customer support issues are logged and routed using ticketing systems according to predefined workflows. For future reference, each conversation is recorded in the customer’s ticket, and new tickets are automatically assigned to agents who are available. Even after a ticket has been resolved, some systems have tools for gathering customer feedback. When used properly, a good support ticketing system can speed up and improve the effectiveness of your customer service. Curious? Continue reading to find out more about the benefits of a ticketing system for your company.

The Advantages of Ticketing System‌

Any customer service department can benefit greatly from ticketing software, especially if the company is large. Better customer interactions and reduced staff stress are two advantages. 

1-  Comprehensive Recordkeeping‌

Your ticketing system records who has previously worked on a ticket as well as who is currently working on it. Every note pertaining to that problem is also logged. You can track the methods a customer uses to get in touch with you, including phone, email, and social media. Through the use of ticketing software, users and businesses can track their histories, enabling the representative assigned to a ticket to view previous promises made to customers and assess the situation at hand. Additionally, conversations between representatives who have worked on the ticket are recorded, which can increase accountability and transparency. Additionally, it ensures that a ticket is resolved quickly.

2-  Better Communication‌ with Customer

The simplicity of communication with a customer through a specific thread is another advantage of a ticketing system, whether it is free or paid. Customers and representatives can communicate about problems more effectively by using support tickets. Customers now feel more in control of the situation because they have a link right in their email inbox that they can use to check the status of their ticket or send a message to your company. The ticketing system handles messages instead of a rep’s personal or work email account, giving them more freedom to work without being constantly interrupted. When the ticket is generated, they can also set expectations for communication with the customer, such as “we should know more in X hours or days.”

3-  Labels for Ownership & Organization‌

A distinct ticket is created for each new support request, and it contains a complete record of all communications up until the request is satisfied. You won’t have two reps working on the same ticket because it is clearly marked with the name of the rep who is assigned to it. Additionally, you can categorise tickets or assign tags to them in order to rank them in importance. Once you’ve done that, you can select the reps you want to assign to each category and have any new tickets that fall into that category automatically routed their way.

4-  Centralization of information

Another advantage of using an online ticketing system is the centralization of all customer data. All of the tickets are kept in one piece of software, making it easy for reps to search for and refer to them in the future. Additionally, it aids in better customer service analytics and quicker problem-solving for current issues. 

5-  ‌Less Pressure

Since ticketing systems allow you to track and organise all of your support requests in one location, representatives can spend less time looking up information. Data entry is also automated, so your staff will spend less time manually filling out a ticket’s details. As a result of a ticketing system’s increased efficiency, customer service representatives can devote more time to each ticket since they aren’t swamped with unanswered inquiries. They have less stress and are better able to concentrate on doing their jobs well, which improves the perception of your company among the clientele they are serving.

6-  Easier accessibility

Customers can easily access a ticket via email and send their concerns to the representative handling their case, whether they are using a free or paid online ticketing system. Customers who have a direct line to the representative appreciate the ease of accessibility because it makes them feel more in control than they would with inbox-based support. Some companies that provide ticketing systems also provide cloud-based options, allowing users to access and retrieve their tickets from various devices and platforms, including phones, endpoint monitors, e-mails, and web portals.

Disadvantages of Ticketing System

1-  Solid Knowledge Base‌

A solid knowledge base that is simple for you to incorporate into your current customer service procedures will be part of a good ticketing system. Check this before you invest, as buying one that doesn’t will only hurt you in the long run.

2-  Influx of customers

Any business can benefit from attracting a large number of customers. However, if you have a small business, installing a ticketing system may draw in a lot of clients who have problems. This becomes a problem if you don’t have enough money to hire more customer service agents.

3-  Required Knowledge

This is more of an awareness-raising issue than a con. Expect a lull while your staff gets accustomed to a new system because learning curves are inherent to all new systems. The advantages should ultimately outweigh that expense. Be mindful that clients and customers will also require some time to adjust to the changes. Snags and hiccups are inevitable with a new system. They will occur, so be ready to handle them effectively.

4-  Can Be Expensive 

The cost of installing and purchasing support ticketing software can be high. Before you buy, make sure you can afford the price and that you’re getting all the features you require. You might want to stick with the shared inbox option for the time being if you need more time to prepare for one. If the system will eventually pay for itself, don’t let the price deter you.

Key Importance of Ticketing System

Using email or other software solutions, your service operations might be able to run at a basic level. They do not, however, even come close to matching the features and abilities of an expert ticketing system. The following are the main reasons for implementing a ticket management system in your company right away:

1-  Systematize high volumes of requests in a centralized system

The ability to catalogue and organise all incoming support inquiries is one of the most obvious benefits. This is particularly important for businesses handling lots of requests. In addition to making it simple for agents to manage support cases, it greatly reduces the likelihood that some customer requests will go unanswered or unresolved. Additionally, because tickets can be prioritised, the agents can choose which requests to respond to first. As a result, they are relieved of the responsibility of handling all queries simultaneously.

2-  Consolidate interactions into one thread

In today’s multi-channel environment, ticketing systems are made to work without a hitch. Ticketing software can assist your team in combining all customer communications into a single thread if you provide support to your customers through a variety of different channels. That means that while resolving a problem, a customer may choose to use a different channel. The interactions will also always be recorded at the same location. The original ticket will contain all correspondence between the customer and the agent, even if that agent changes. SAN Softwares ticketing systems can streamline communications between customer service representatives and clients. In order to allow customers to contact the team using their preferred platform, they also provide multi-channel interactions.

3-  Efficient Ticket Resolution

Support staff don’t have to switch between color-coded tags and folders. Incoming emails are automatically turned into tickets thanks to the ability of ticketing software to integrate with the support email box. In a short period of time, more issues are fixed.

4-  Maintain customer service standards

Many ticketing systems come with the proficiency to incorporate Service Level Agreements. Customers can clearly understand when to expect a response thanks to SLAs, which help to set clear expectations for them. Additionally, SLAs assist your support team by giving them targets to strive for. As a result, it guarantees that your support representatives consistently meet the set service goals and uphold high service standards.

5-  Ticket Prioritization

Prioritize your incoming tickets using a variety of criteria with the help of ticketing systems. Tickets regarding minor incidents will be handled later, while issues that require an immediate response will be dealt with first.

6-  Enhance Agent Productivity & Efficiency 

The level of organisation and automation that ticketing systems provide allows the agents to work on cases that are appropriate for their level of expertise and to always be aware of which requests should be handled first according to ticket priorities. Additional features in ticketing systems help automate problem resolution. A predetermined action can be prompted once the software receives a ticket from a specific email. The IT support team’s productivity is increased as a result of the time savings. Additionally, some software provides users with the option to search an internal knowledge base for answers to their questions. Ultimately, this translates to better agent productivity and efficiency, less room for human error, and quicker ticket response times. Agents can effectively work together in cases of complex problems, which also speeds up ticket resolution.

7-  Context of previous customer connections

More than 75% of consumers, according to a Microsoft survey, expect customer service representatives to be aware of their prior interactions and purchases. However, almost half of those polled stated that agents rarely, if ever, have the necessary information to resolve their problems.

Agents have access to each customer’s history of previous interactions through a ticketing system. As a result, they always have the data at hand to deliver a seamless customer experience. There’s no need to keep posing the same queries to customers.

8-  Enhanced Customer Retention

Customer satisfaction can be increased by using IT ticketing to improve customer service. They’ll keep using your goods or services as their level of satisfaction rises.

9-  Improved communication with customers

Ticket management systems make it simpler for customers and service agents to communicate with each other because all interactions are contained within a single, central location.

Customers can continue communicating with the agent handling their request by accessing the ticket through their email inbox. Another representative will have access to the entire history of prior interactions in the event that the conversation needs to be continued. Consequently, they will be able to provide that customer with a consistent and customised experience.

10-  Customer satisfaction

The ticketing system also has the advantage of increasing customer satisfaction. 

Customer satisfaction will eventually rise as a result of decreased ticket backlogs, agents’ improved ability to prioritise, work together and complete requests more quickly, and interactions that are professional and personalised and give customers better service.

11-  Automated processes and workload management

Ticketing systems offer a vast array of automation opportunities. First, the software automates the creation of tickets by compiling support requests from various sources. Every time a customer submits a support request through a support channel of their choosing, a ticket is automatically created. In accordance with the workload, level of expertise, and other pre-established criteria for the agents, the tickets are then distributed and assigned to the appropriate departments and agents. Automation also makes it simpler to define the order in which tickets are addressed and prioritise them in accordance with predetermined rules, ensuring a prompt and effective resolution..

12-  Easy and efficient team collaboration

Using a variety of collaboration tools, such as transferring and escalating tickets to senior team members, internal messaging capabilities, adding private notes to tickets that are visible only to agents, and more, ticketing systems encourage greater cooperation between the members of your customer support team. Multiple agents can work seamlessly on the same case or exchange crucial information by using ticket management systems’ shared visibility, which can help to solve problems more quickly.

13-  Track valuable service metrics and KPIs

Online ticketing systems frequently include built-in reporting options that enable monitoring of a range of customer service metrics or KPIs. These could include agent activity, productivity, SLA compliance, ticket volume, resolution time, first reply time, and a variety of other metrics. These metrics serve as the cornerstone for gauging the effectiveness and performance of your entire customer service department. They also offer helpful information about where your service operations need to be optimised.

Types Of Ticketing Systems 

Systems for ticketing and management that support incident management come in a variety of forms. The two of them are as follows:

1. Basic Ticketing System 

This includes streamlined customer support workflows and basic ticketing system features. Customers or users can use it to access information, make service requests, or report incidents. The customer may be contacted by IT support staff, who can then assist them in resolving the tracking problem. Extra features like live chat, knowledge base support and self-service aren’t always included with this software.

2. IT Service Desk Ticketing Software

The ITIL framework, which focuses on offering IT services and support for users, is followed by the service desk. This software offers a more complete and adaptable range of features, including workflow automation, knowledge base access, live chat support, data capture and analysis, real-time reporting, and omnichannel support capabilities.

Ticket Lifecycle Stages

From the time a ticket is created until it is resolved, it goes through several stages. The lifecycle of this ticket refers to its entire journey.

The stages of the ticket’s life are as follows:

  • New –  A new ticket is generated.
  • Open – After reviewing the ticket, the support representative will take the necessary action. For instance, the agent might give the ticket to a different operator.
  • In-progress – The agent will resolve issue raised.
  • Solved – The problem has been fixed.
  • Finished – Once all actions have been taken and the customer has been updated, the ticket is closed.

A ticketing system enhances a customer’s interaction and experience with the business while facilitating a company representative’s ability to address customer issues more quickly and easily.

You should do as much research as you can before choosing a ticketing system because it is also a long-term investment. And SAN Softwares’ SAN TMS is the top pick for you if you’re looking for the best ticket management software.

Some of the key characteristics of SAN Softwares’ SAN TMS include Ticket Creation through Call/API, Assign Lead, Auto Reply E-Mail Attachments, E-Mail/SMS Alert to Assign, Logging of Timing on Each Task, Queue Management, Escalation Matrix, Queue Filtration, Task Assignment, and more. With satisfied customers and happy support staff, it creates a win-win situation for both employees and customers.



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