A Comprehensive Guide to IVR Blasting for Marketplaces

An illustration for a blog post titled "A Comprehensive Guide to IVR Blasting for Marketplaces" by SAN Softwares.

In a busy marketplace world, countless transactions unfold daily, and interaction between sellers and buyers remains constant. Here, effective communication isn’t just an advantage; it is the backbone of efficiency and a business’s success. Nowadays, marketplaces face challenges of immense complexity and volume in keeping everyone informed, satisfied, and engaged. This is where IVR Blasting emerges as the only choice for the marketplaces to connect the ecosystem. 

This comprehensive guide will clear up what exactly IVR Blast, or Voice Broadcasting, is and how it enhances both the buyer’s and seller’s journey. By the end of the blog, you will know that call blasting software is not merely a tool but a necessity for competitive marketplace growth. 

Also, watch this video: What is IVR Blasting and How does it Work? 

 

How IVR Blasting Benefits Marketplaces

1. Instant Order Confirmation and Delivery Alerts

Marketplaces like grocery, e-commerce, and delivery platforms can use IVR Blast or Voice Broadcasting to: 

  • Confirm high-value orders
  • Notify customers of delayed or rescheduled deliveries 
  • Reduce delivery failures by reconfirming addresses.

2. Automated Feedback and Reviews Collection

Marketplaces live on reviews and customer experience. IVR Blasting helps automate this: 

  • Instant CSAT (Customer Satisfaction) Surveys
  • Rating the collection from the buyers and sellers
  • Post-delivery feedback

3. Vendor Engagement and Policy Updates

Managing thousands of partners and sellers. Call blasting ensures critical updates reach them instantly: 

 

  • Training module notifications
  • Policy changes 
  • App updates and compliance alerts

Also, watch this video: IVR Blast with Text-to-Speech Engine

3. Vendor Engagement and Policy Updates

Managing thousands of partners and sellers. Call blasting ensures critical updates reach them instantly: 

  • Training module notifications
  • Policy changes 
  • App updates and compliance alerts

Also, watch this video: IVR Blast with Text-to-Speech Engine

Voice Broadcasting in the Marketplace: Use Cases Beyond Manual Hassle

IVR Blasting has proven its importance in various platforms, from e-commerce to real estate. Call blasting has enhanced operations, communication, and customer/vendor engagement.

Here’s how IVR Blast is helping different marketplace models thrive in competitive environments:

1. E-Commerce & Grocery Marketplaces

Multiple aggregated e-commerce platforms require constant customer engagement and vendor coordination.

IVR Use:

  1. Order Confirmation & Delivery Alerts: Notify customers of their shipment/order status. 
  2. Out-of-Stock Notifications: Inform the customer of changes in availability. 
  3. Cash on Delivery Confirmation: Confirm COD orders to reduce failed deliveries. 
  4. Promotional Offers & Flash Sales: Voice broadcasting marketing to boost conversation and make customers aware of special discounts and offers. 

Use Case:

As a result, a regional e-grocery platform used IVR Blast to confirm COD orders during the festive season, reducing failed deliveries by 40% in two weeks.

2. Real Estate Marketplaces

Real estate platforms have thousands of property listers and buyers who need instant updates. 

Its Uses:

  • Leads Follow-up: Instantly reach out to sellers/buyers after inquiry submission.
  • Document Checklist Alerts: Help users prepare paperwork before visits 
  • Property Visit Scheduling: Confirm appointment with IVR input
  • Partner Offers: Promote financial services linked to property purchases

Use Case:

As research says, a property marketplace uses IVR to follow up leads within 5 minutes of registration and increase appointment booking rates by 60%.

3. Job Market

Connecting job seekers and recruiters at scale needs real-time engagement. 

Its uses:

  • Interview scheduling & confirmation
  • Job offer notifications to multiple candidates who are shortlisted 
  • Training & onboarding for candidate jobs
  • Language-based job matching for customized messages in different languages. 

Use Case:

A gig work platform used IVR in different regional languages to guide workers through document upload and job training steps, onboarding more than 8000 workers in under a week.

4. Healthcare Marketplace

Health-tech platforms rely on timely, sensitive communication with all the patients and doctors. 

Voice Broadcasting Uses:

  • Appointment reminder with rescheduling options 
  • Medicine Delivery Updates
  • Lab Test Notifications
  • Critical Health Advisories during epidemics or service disruptions

Use Case:

The healthcare platform used IVR to confirm home sample collection times, reducing no-shows by 40%. 

5. Hyperlocal Service Marketplaces

Some platforms rely on real-time coordination between customers and service professionals. 

It Uses:

  • Booking confirmation & ETA updates 
  • Service provider arrival alerts 
  • Feedback collection for post-service 
  • Workforce allocation alerts

Use Cases:

Some hyperlocal businesses use IVR to provide real-time updates on beauticians and cleaners regarding appointments, resulting in a 30% increase in efficiency through reallocation.

6. Education & Edtech Marketplaces

Edtech platforms use IVR for student and tutor coordination at scale. 

IVR Blast uses:

  • Schedule Changes & Class Reminders
  • Enrollment confirmation for free trials 
  • Exam preparation alerts & progress updates. 
  • Parents’ communication for K-12 learning 

Use Case:

An edtech platform launched a campaign via IVR to reconnect with inactive students, resulting in a 20% reactivation rate. 

7. Ride-Hailing Marketplace

Ride-hailing platforms involve dynamic interactions between drivers, riders, and support staff. 

IVR uses:

  1. Driver onboarding and verification
  2. Real-time ride updates, feedback, and pricing alerts. 
  3. Safety and emergency alerts 

Use Cases:

A ride-hailing platform successfully onboarded over 7,000+ drivers and riders within just 10 days, reducing manual follow-ups by 70% and speeding up activation time by 40%. 

Final Thought

IVR Blasting is not just a communication tool; it’s a marketplace booster. Whether you’re coordinating between supply and demand, verifying user intent, or managing workforce logistics, voice broadcasting helps automate voice communication at scale, saving time, reducing manual effort, and increasing operational efficiency across every kind of marketplace.

What is SanOBD- IVR Blasting?

SanOBD is an advanced IVR blasting software designed for entrepreneurs managing marketplaces, offering a seamless voice communication solution developed by SAN Softwares.. It is a cloud-based platform that will help your business drive growth with its feature-rich capabilities.

Frequently Asked Questions

It is a communication tool that allows you to automatically broadcast pre-recorded voice messages to a large group of people at once. It combines Interactive Voice Response with call blasting capabilities. 

During the blast session, calls are made simultaneously to multiple recipients. When they answer, they hear your pre-recorded message and can interact using keypad inputs (Text to Speech)  or voice responses.

Common uses include appointment reminders, product announcements, emergency notifications, surveys, payment reminders, promotional offers, and customer feedback collections. 

IVR blasting allows two-way interaction, using keypad inputs or voice, while basic robocalls deliver messages in one direction only.

It enables timely updates to thousands of customers, allowing your team to focus on more complex tasks instead of overwhelming them with manual calls.

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