Choosing The Right Call Center Solution – What, Why and How of Call Center

Call Center Solution

In contemporary times, the role of customer service in ascertaining the success of any organization, demanding customers has taken the front stage of most businesses. Call centers are the face of providing excellent customer service; they involve a wide range of services from sales calls to technical support. However, the efficiency of a call center largely depends on the technology it employs. Among the most critical components are the call center solutions and dialers. Choosing the right type of call center solution and dialers for your call center could also translate to better operational efficiencies and higher customer satisfaction.

Overview Of Call Center Solutions

Call center solutions are software packages used to organize a call center operation as well as to handle calls. Various features that are normally included in the usual call center solutions include:

  • Automatic Call Distribution (ACD) – It effectively directs all incoming calls to the most qualified agent according to predetermined criteria.
  • Interactive Voice Response (IVR) – This part allows self-service by customers. They communicate with a computerized system by way of using voices or keypad inputs. It directs customers to their respective departments or further self-services.
  • CRM Integration – It empowers every call agent with information on customer records and historical data upon every call to allow personalization in serving the customer.
  • Reporting and Analytics – Offers insights related to call center performance, such as call volume, agent productivity, and customer satisfaction.

What is important here is the choice of the service provider, which would be a determinant in itself of those very functions and the kind of robustness desired. Therefore, while selecting a provider, an enterprise must factor in things like scalability, ease of use, better integration capabilities, and customer support.

The call center dialer is a process automation tool for dialing out to a list of clients. This means the best use for dialing is essentially outbound call centers where you get to call out customers or prospects for sales, surveys, collections, or follow-ups. 

There are basically the following types of dialers, with each being applicable in its own set of requirements:

Manual Dialers The most rudimentary form; agents dial the phone number manually. This is very time-consuming and inefficient for high-call-volume applications. Preview Dialers This allows the agent to view information about the customer and be prepared for the call. This is used when an interaction requires some personalization or complexity.

  • Predictive Dialers: Dial multiple numbers at one time while transferring those answered calls to available agents. Very efficient, as the agent does not sit on the phone that often, but may result in answers without an available agent, which is called “abandonment.”
  • Power Dialers: Dial numbers one after another for each agent, so long as there is somebody to talk to, but without the over-dialing that can occur with predictive dialers.
  • Progressive Dialers: It automatically dials the next number in the list as soon as the agent becomes free. It is thus a good balance between efficiency and preserving the quality of customer interaction.

These are some considerations that you need to take into consideration when choosing the most fitting dialer that can help sort out the most from your call center. Some considerations that need to be made are the type of outbound calls needed to be made, how large the list is that will be referred to, and how important reducing abandoned calls must be.

Key Things to Consider when Selecting Call Center Solution Providers

Selecting the right call center solution providers requires the consideration of several key issues to ensure the technology meets a business need.

1. Scalability

As your business grows, most probably your operations in the remote centers will grow too. So a solution that can scale becomes imperative; for example, you might need more agents across your business or you could be handling tens of thousands of calls, but still require integrations with other systems.

2. Integration Capabilities

A good call center solution should seamlessly integrate into the tools and software you are using, specifically with your CRM system. This integration will enable the agents to have real-time available customer information for better, efficient, and personalized interactions.

3. Ease of Use

A solution that is difficult to access irritates the agents; as such, they become less productive. Look out for an intuitive interface from the service provider and robust training and support services.

4. Customer Support

Good customer service underpins the need for dependable customer service with any technology solution but, more so, when dealing with them in critical functions like call center operations. Go for a supporter who provides a 24/7 support system and is well-known for fast and efficient service.

5. Economical Solution

Although cost is not the determing factor, it should offer good value for money. By the statement “not taking the cheap way out,” I mean look at the overall package − don’t just look at the initial cost but also at the maintenance, updates, and possible scalability costs.

How Dialers Boost Efficiency of Call Centers

Efficiency can be heavily enhanced if a number of factors are taken into consideration while picking out the correct dialer for a facility:

  • Reduced Idle Time: With automated dialing, the agent has to wait for the minimum possible duration before initiating some new call; this lowers the idle time to a great extent, implying that numerous calls can be made in hardly any time.
  • Improved Connection Rate of Calls: Dialers, such as predictive dialers, make sure that a larger number of calls are connected and fewer are wasted in other non-beneficial directions like ringing, busy numbers, voice-mails, or calls not answered.
  • Improved Agent Productivity: Automated dialing takes the hassle of dialing off the agents, and this provides them the chance for focusing more on talking.
  • Provide Call Insights: Reporting features of most dialers are able to give granular insights on call duration, success rates, and agent performance, all which managers can fine-tune operations with 

When thinking of a call center solution provider, it is ideal to think of one that offers a comprehensive solution for a call center, such as SAN Softwares’ SanCCS-Cloud. SanCCS-Cloud is a cloud-based call center solution with no capital expenses. Here is why SanCCS-Cloud might best suit your call center:

  • Quick Setup: Get a call center operational within no time; no need for a mammoth infrastructure setup.
  • Self-Designable Web-Based CRM: Ability to customize the CRM according to your company’s specific needs and to fully integrate with the call center operations.
  • Monitor Calls Live: Will be able to track calls live and provide you with instant insights that revolve around the performance of the agents and interaction with the customers.
  • Seamless Integration: Aligning with existing systems and third-party CRM for centralizing interaction with the customer.

Third-Party CRM Integration: Will easily integrate with the leading CRM software in the world today, allowing smooth information flow and better services to clients.

Pro Tip: Use SAN Softwares’ SanCCS-Cloud for your call center needs

SanCCS-Cloud provides you with the tools to ensure that your contact center is in its best form, serving your business and never holding it back.

Selection of perfect solution providers and dialers for your call center definitely is a strategic decision helping in optimization and improvement of the performance of your call center. Make solutions that focus on scalability, integration abilities, ease of use, and being cost-effective in order to meet your business needs and have your customers satisfied.

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