Guide on What are Inbound & Outbound Call Center Software

Inbound & Outbound Call Center Software

This is the era of chat and email, and as you may expect, today’s customers hardly make phone calls to businesses. It is not the case; according to our Report, the phone remains the most commonly used tool for customers to address issues with a firm. 

That is also true for millennials and Generation Z people. According to a study or survey of 45,000 firms, more than half of their client calls were from millennials, and Gen Z. Companies should expand their capacity for handling incoming and outgoing calls. To put it another way, they should think about investing in incoming and outbound call centers.

Do you know the difference between incoming and outbound call centers? What is the difference between inbound and outbound call center software? We are here to assist you. In this piece of article, we will discuss the fundamental distinctions between each type of contact or call center and call center software solution and the many sorts of incoming and outgoing calls that your staff may make to reach clients.

What is the difference between Inbound vs outbound call centers

Customers’ calls are received by an inbound call center. Inbound call centers are frequently monitored by support personnel because the calls are typically from current customers who have concerns or queries.

On the other side, an outbound call center makes outgoing calls to customers. Outbound call centers are often used by sales teams to cold contact potential clients about their products. Companies may also make outbound calls to poll customers and gather market data.

Where can you find these facilities? Companies may run them in-house at their offices or outsource incoming and outbound calls to third-party call centers. 

Outbound Call Center Services 

Generally, sales employees at outbound call centers make calls to contact and try to attract potential consumers. Outbound call centers are often used by businesses to do market research. Agents can contact consumers who match their target customer’s wants and interests to discover more about their needs and interests.

Outbound sales calls and customer success

Agents at outbound contact centers conduct proactive calls to consumers to solicit feedback on the services and to assist them in achieving their objectives. Predictive dialers are used in outbound contact centers to automate the calling process by applying complex algorithms to reduce manual dialling time and boost agent efficiency.

Customer or Market Research 

Outbound calls are not always made to close sales; some are made to gauge interest in a product, service, or brand. During the conversation, an agent will ask the market researcher or business concerned a series of questions designed to learn more about the target demographic (and their perception of the company or product). The information received will be utilized to improve goods or adapt marketing strategies.

For example, Market researchers could perform telephonic surveys to establish their target or potential audience’s top pain issues, what goods they are already utilizing as a solution, and what those solutions might do better. Engineers may enhance their product design using market research findings, marketers can better their message, and sales professionals can produce more successful sales presentations.

Setting Appointments 

Outbound agents arrange meetings or appointments between customers or leads and the appointed salesperson. They help those to choose the most convenient time and day for the current or prospective customer to meet with a company executive. To keep the prospect motivated to continue in touch, the agent should be efficient and precise but also engaging and entertaining.

Lead Generation

The process of generating leads through outbound call center agents can assist salespeople in the generation and qualification of leads. Cold calling is used to find opportunities, and gathering information over the phone can assist in determining if those leads are eligible to buy (i.e., is the timing good, and does the lead have the budget?). 


Despite its negative reputation, telemarketing has grown steadily over the previous five years. Telemarketers, when you think about it, are similar to door-to-door salesmen. Telemarketers, on the other hand, pitch their products phone numbers by phone numbers rather than home to home. They are a significant resource since they assist increase product awareness and selling items to potential buyers in a broader range of regions and demographics.


Telesales, which is sometimes confused with telemarketing, has a different end objective in mind—to close the transaction, deal, or sale. Sales representatives typically take on where telemarketers leave off. They must be patient and convincing in order to pursue qualifying leads and turn them into sales.

Telesales agents must have a comprehensive list of quality leads because their result and performance is mostly determined by conversion rates.

Inbound Call Center Services 

The most well-known function of an incoming call center is arguably customer support. However, inbound call centers may do more by generating income through cross-sells and upsells. Here are some examples of common incoming call center services:

Customer Care/Service 

In order to help prospects and customers, the customer care staff relies on incoming calls. It might be in the form of product/goods or technical assistance.

Orders over the Phone

Despite the fact that internet ordering is quite popular, many customers prefer to place their orders over the phone call. Inbound call operators can assist clients or customers in completing their transactions or orders over the phone. Similarly, customers may contact a corporation to inquire about their bills or to fix online payment concerns.

Inquiries about upgrades and renewals 

Customers who want to increase their current subscription plan may contact subscription-based businesses such as subscription boxes or SaaS providers. In this instance, incoming call operators should be educated to either upgrade customers’ plans themselves or transfer the call to a sales representative who can handle the plan expansion.

Product and/or technical assistance 

Password changes, account information updates, complaint resolution… inbound call center operators assist consumers with a wide range of concerns. Agents can use a great help desk tool to send consumers to IT professionals for situations such as advanced technical support.

What is Call Center Software? 

As we got to know about the usage of inbound and outbound call centers and the question is how this whole call center thing can be managed? A call center software is a tool that helps to manage all the day-to-day operations inside the call center. It can help in managing customer communication over the phone, email, live chat, instant messaging, SMS text, and social media.

Is there any difference between Inbound And Outbound Call Center Software?

Well, from the company’s perspective which is providing the call center software, there is no difference between outbound call center software and inbound call center software. But, Clints might find some differences because of the interface. Although, in reality, there is no difference between both types of software. The client or the provider just needs to customize the software according to their inbound or outbound use. 

SanCCS: Best hosted Call Center Software Solution 

SanCCS is one of the best call center solution service which is developed by SAN Softwares, and it is one of the top call center software vendors in India. SanCCS is available in both ways, whether you can choose the on-premises or the hosted one. The software is capable of providing effective customer service management 24*7. Also, the setup is quick and simple. We have added some key advantages that SanCCS has to offer: 

  • Automated Call Distribution
  • Real-Time Analytics and Report
  • Multilevel IVR
  • Self Designable Web-Based CRM
  • Seamless Integration
  • Skill Based Routing
  • Agent Performance MIS
  • Unified Agent Desktop
  • Click to call
  • Thoughtful UI
  • Omni Channel
  • Customer service
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